A weekend question

YOU ARE VISITING THE OLD MALKIN(S)WATCH. THAT'S FANTASTIC. PLEASE VISIT THE NEW MALKIN(S)WATCH WHEN YOU GET A CHANCE.

Why is "Breaking Benjamin" the number two search on Technorati? Did something happen?

For that matter, why is "Burger King Commercial" the number one search?

And how much linkwhoring can I get away with?