Kidding on the square

YOU ARE VISITING THE OLD MALKIN(S)WATCH. THAT'S FANTASTIC. PLEASE VISIT THE NEW MALKIN(S)WATCH WHEN YOU GET A CHANCE.

Malkin thinks that this is funny. I think it is, too, mostly because

wanton use of the "Ethereal Latino" ploy

pretty much describes the Malkins' entire modus operandi.